PORTFOLIO
ROBERT SCHWARCZ MD
LOCATION
NEW YORK CITY, NY
INDUSTRY
MEDICAL
Dr. Robert Schwarcz is a double board-certified oculofacial plastic surgeon based in Manhattan and Rye, NY. His practice specializes in natural-looking facial cosmetic surgery. The project involved a full-scale content and SEO overhaul, modernizing the site to reflect his reputation as one of NYC’s leading plastic surgeons.
BRIEF
Elevate the branding to match Dr. Schwarcz’s luxury boutique practice
Improve user experience and navigation for patients seeking surgical and non-surgical procedures
Optimize the site for search engines using targeted keywords for each service
Integrate SEO best practices and structured data to improve Google ranking
Simplify mobile responsiveness and improve loading times
APPROACH
DISCOVERY
We began with a deep dive into Dr. Schwarcz’s brand, competitors, and patient needs. The goal was to marry clinical expertise with a warm, polished aesthetic.
CONTENT STRATEGY
A major part of the redesign was rewriting service pages for both clarity and SEO. We created long-form, keyword-optimized content for every core procedure, including blepharoplasty, facelifts, and laser treatments, with structured formatting and internal linking to increase patient engagement and search visibility.
DESIGN + UX
We made subtle layout changes to improve the visual hierarchy and make CTAs more prominent. Design updates included modern typography, whitespace use, and an overall softer, more natural feel—echoing Dr. Schwarcz’s surgical philosophy.
SEO + TECHNICAL WORK
Custom meta descriptions for every page
Structured data markup for local business and medical practice schema
Location targeting for Manhattan’s Upper East Side and Rye, NY
Load speed and mobile performance enhancements
KEY FEATURES
Custom blog series with educational, SEO-rich content
Google-friendly service landing pages (e.g., Lower Blepharoplasty in NYC)
Integrated before-and-after galleries
Optimized request form placement and flow
Instagram content strategy for video and post promotion
RESULTS
Since the relaunch, the website has seen improvements in organic traffic, stronger keyword ranking, and higher conversion from search to appointment request. Dr. Schwarcz now has a digital presence that reflects his real-life expertise and reputation.
VAN • DES TALENT SOLUTIONS
LOCATION
NATIONWIDE
INDUSTRY
RECRUITMENT
Van Des Talent Solutions is a new recruiting agency specializing in the construction industry. With no existing website or brand presence, Studio Rascal was brought on to establish a clear digital identity from the ground up. The goal: create a professional yet approachable online presence that speaks directly to construction business owners and experienced tradespeople looking for the right placement.
BRIEF
Build a clean, trustworthy brand identity that stands out in the trades recruitment space
Create a streamlined website with clear messaging for both employers and job seekers
Write content that balances construction management authenticity with polished professionalism
Build for scalability with SEO-ready structures in place for future page expansion
Ensure mobile responsiveness and easy navigation for fast-paced users
APPROACH
BRAND FOUNDATION
We started with a naming and positioning strategy, refining Van Des Talent’s voice to be confident, reliable, and straight-talking. A clean logo, modern color palette, and bold typography helped set the tone for a brand that means business—without sounding like corporate fluff.
COPYWRITING + STRATEGY
All content was written from scratch with clear calls to action for two target audiences:
Construction companies seeking skilled employees
Experienced workers looking for solid career moves
The tone is direct, easy to understand, and industry-specific. No buzzwords, just clear value.
DESIGN + UX
Built for simplicity and speed, the layout guides users through key sections:
Who We Are
Services for Employers
Job Seekers
Current Openings
Contact
We emphasized minimal clicks and high readability, knowing most users would be visiting from their phones.
TECHNICAL BUILD
Custom-built with fast load speeds and SEO-friendly structures
Future-proofed to easily expand into a multi-page site as the business grows
Optimized for indexing on Google with proper metadata and image tags
KEY FEATURES
Bold, eye-catching hero section with brand promise
Clearly divided sections for each target audience
Editable job listing structure for easy client updates
Streamlined contact form for quick lead capture
Scalable SEO architecture
RESULTS
With a professional web presence in place, Van Des Talent Solutions is ready to market its services, recruit with confidence, and grow brand awareness. The website serves as both a recruitment tool and credibility builder for a business that’s ready to scale.
BRADY VIGNESS
LOCATION
BROOKLYN, NY
INDUSTRY
ACTOR
Brady Vigness is a New York-based actor, singer, and creative multi-hyphenate. This project was all about building a digital home that captures the depth of his talent—on stage, on camera, and in the studio. The site serves as a one-stop portfolio for casting directors, collaborators, and fans.
BRIEF
Showcase Brady’s work with a clean, cinematic aesthetic
Make it easy for visitors to view media, download his résumé, or get in touch
Organize content across multiple disciplines (acting, singing, writing) without feeling cluttered
Prioritize mobile responsiveness for quick on-the-go viewing
Create a long-lasting platform that feels personal but professional
APPROACH
VISUAL DIRECTION
The design takes cues from editorial layouts and actor portfolio best practices—clean lines, bold hero imagery, and sharp typography. We used a muted but stylish color palette to keep the focus on Brady’s headshots, demo reels, and performance content.
CONTENT STRATEGY
The goal was to give each area of his work its own space without overwhelming the visitor. We broke the site into simple, scrollable sections:
Bio
Media Gallery (Video & Photos)
Résumé Download
Contact
All copy was written to reflect Brady’s personality: professional but approachable, with a creative edge.
USER EXPERIENCE
Every element is designed for casting agents, directors, or collaborators to get what they need quickly:
Résumé is downloadable with one click
Demo reels and videos are embedded and easy to stream
Headshots are presented in a carousel for fast browsing
Contact form is stripped down for efficiency
TECHNICAL BUILD
Built for speed and mobile performance
SEO tags and metadata added for discoverability
Contact form secured with anti-spam filters
Easily updatable layout so Brady can swap out media as his work evolves
KEY FEATURES
Custom-designed landing page with standout full-width imagery
Embedded media gallery for reels and live performance footage
Mobile-optimized résumé and headshot sections
Simple, elegant navigation to keep users focused
Personal brand styling for a cohesive look
RESULTS
Brady Vigness now has a polished, professional platform that reflects his artistry and gives him an edge in competitive casting environments. The site is simple, stylish, and ready to grow with his career.
KEVIN CASEY WHITE
LOCATION
BROOKLYN, NY
INDUSTRY
COMEDIAN
Kevin Casey White is a Brooklyn-based stand-up comedian with a big personality and a sharp, observational style. The goal of this project was to create a bold, punchy website that matched Kevin’s voice—while giving him a centralized platform to promote shows, host videos, and feature his latest special, Harangue.
BRIEF
Build a website that felt unmistakably “Kevin”—funny, smart, and slightly unhinged (in the best way)
Highlight his latest comedy special as the centerpiece of the homepage
Make it easy for bookers, fans, and press to access everything they need
Ensure the design worked great across desktop and mobile
Keep the site fast, simple, and highly scrollable
APPROACH
BRAND TONE + VISUALS
We leaned into Kevin’s loud, fast-paced comedy style with a bold typographic system, minimal color palette (with punchy accent tones), and high-impact imagery. The layout lets his content speak for itself—loudly.
COPYWRITING + TONE
All website copy was written with Kevin’s brand of humor in mind. It’s blunt, confident, and unfiltered, with just enough structure to make sure nobody gets lost. We aimed to make the experience feel like you’re already watching one of his sets.
SITE STRUCTURE
Homepage: Features a teaser for Harangue, upcoming shows, and a “Who the hell is Kevin?” intro
About: A short, no-BS bio that hits on credits and personal style
Media: Clips from stand-up sets, podcast guest spots, and promo material
Shows: Dynamic feed of upcoming dates (built for easy updating)
Contact: For bookings, press, or collaborations
TECHNICAL BUILD
SEO-friendly structure for his name, special, and event locations
Lightweight design for quick load times
Fully mobile-optimized for fans on the go
Back-end access so he or a manager can add new shows or update media easily
KEY FEATURES
Video integrations for reels and featured clips
Upcoming show listings organized by city
High-contrast design with a gritty, comedy club vibe
Built-in contact form with routing for press or booking inquiries
RESULTS
Kevin Casey White now has a loud, confident web presence that matches his voice. The site promotes his latest special, makes it easy to catch a show, and gives industry folks everything they need—all without sacrificing his signature style.
